Predicting the Smartphone Market 2015
Government agencies looking to make services and information available via mobile need to make the best decisions they can–even if that means looking into a murky crystal ball.
Microsoft Windows Phone 7 will overtake Apple iOS market share by 2015. Not only that, but Gartner believes Android will control nearly 50% of the mobile smartphone market within two years.
Just as mind-boggling is the conclusion that iOS [Apple] will actually peak in market share this year at 19.4%, then drop to 18.9% next year and 17.2% by 2015. Windows Phone, on the other hand, will grow from 5.6% this year to 10.8% next year and eventually reach 19.5% in 2015, according to the research firm’s estimates. BlackBerry is destined for a slow decline, dropping from 13.4% this year to 11.1% in 2015.
Our recommendation? Keep an eye on these predictions, seek out data and trends and check your assumptions about devices at the door.
You can read the full article here.Photo by dee_gee used under Creative Commons license.