Trends On Tuesday: Teens, Mobile, Digital Divide
Terrific data from the Pew Internet & American Life Project.
On the surface, one might find it surprising that teen cell phone owners in the lowest household income category are most likely to use their handset to go online. However, this might be explained by the fact that members of the lowest income category are also the least likely to have a computer in the home. That is, the cell phone appears to be a viable alternative for internet access for some teens living in households that cannot afford computers. — Pew Research
This is a great reminder for agencies to think about your audience, do your research and develop strategies and tools to best reach your audience. Mobile is a transformative technology. It’s important to check assumptions at the door.