Know Thy Visitors And Benchmark
Your successful mobile gov program requires that you know your audience. A great place to start is by looking at data from your website. All modern web reporting tools will aggregate the operating systems and browsers that your visitors use to get to your site. You can also track trends in mobile use of your site. You can also see the distribution of devices.
As an adjunct to your own data you can benchmark your data and see how your visitors compare.
Nielsen reported that in April, 37% of mobile consumers owned a smartphone. Four in five users carried Android, iPhone or Blackberry phones.
Neilsen also reports on how different smartphone owners behave.
Consumers with Android and Apple iOS smartphones exhibit data-intensive usage:
- 74 percent of Android smartphone owners and 79 percent of iPhone owners report having downloaded apps in the past 30 days
- 43 percent of Android owners and 46 percent of iPhone owners say they streamed online music or mobile radio in the past 30 days
- 35 percent of Android smartphone consumers and 37 percent of iPhone owners report having watched video or mobile TV in the past 30 days
So when you are thinking about how to approach your mobile strategy or your first mobile project, use information you already have. Take a look at your own data and ask how do your visitors stack up?