28% of cell owners use phones to get directions or recommendations based on their current location—that works out to 23% of all adults according to new research from Pew.

The report goes on to talk specifically about smartphone users:

Younger adults are more likely to use these [location] services, as are those in households making at least $75,000 per year. Smartphone owners with more education are also more likely to use these services, with 66% of college graduates using them, compared with 41% of those who have not gone to college. In contrast to geosocial services, Hispanics and those making less than $75,000 per year are actually less likely to use location-based information services. There are no significant differences by gender.

Read more at Pew Internet & American Life.

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