According to a comScore press release last Wednesday, a new study put on by the comScore MobiLens service found that nearly half of the users who acquired a smarthphone during April 2012 had switched to it from another device. This marks a climbing trend with a 9.5% increase of smartphone adoption in the U.S.

Out of the 110 Americans who switched to smartphones in April of 2012 (up 40% from last years), 61.5% switched to an Android operating system, 25.2% switch to an iOS system, and 7.1 opted for Microsoft smartphones.

Mark Donavon, comScore SVP of Mobile had this to say about the report:

“The growing number of smartphones available to consumers, accompanied by the decrease in price points and surge in mobile media content, have made smartphone ownership possible and desirable for many more Americans. Within the year, we expect to see smartphone owners become the mobile majority, a milestone that represents not only the evolution of the mobile landscape but highlights the enormous potential for marketers as these powerful, ubiquitous devices open new opportunities to reach a growing audience of consumers.”

As citizens are adopting more and more smartphones, it’s important for agencies to think mobile first!

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