Trends on Tuesday: User Mobile Phone Problems
While there are a number of benefits to mobile technology, cell phone owners encounter technical glitches and unwanted intrusions on their phones. In an April survey of mobile phone users, Pew identified the four most prevalent cell phone user problems. They included:
- Dropped phone calls
- Unwanted sales or marketing calls
- Spam or unwanted text messages (based on cell owners who text)
- Slow download speeds that prevent things from loading as quickly as you would like them to (based on those who use the internet or email on their cell phone or download apps to their cell phone)
Pew states that “Any problems that snag, stall, or stop users from connecting to the material and people they seek is at least a hassle to them and sometimes is even more disturbing than that in this networked world.”
Agencies should minimize these cell problems when implementing mobile products. For instance, SMS programs should set user expectations regarding the frequency of messages and offer easy opt-out of their programs. Mobile web and app implementers should test their product’s download speed to make sure they do not download slow.